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Wikinomics: How Mass Collaboration Changes Everything

청구기호
658.046 WIK2008
발행사항
London: Portfolio/Penguin, 2010
형태사항
351 p
서지주기
Includes bibliographical references and index
ISBN
9781591843672
소장정보
위치등록번호청구기호 / 출력상태반납예정일
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책 소개
The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Explores the phenomenon of mass collaboration demonstrated by such websites as Wikipedia, Second Life, and the Human Genome Project, sharing success stories and describing how businesses can use such open source strategies effectively.

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.