In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.

1. Reinventing capitalism --- 1 2. Communicative coordination --- 17 3. Markets and money --- 35 4. Data-rich markets --- 59 5. Companies and control ---- 87 6. Firm futures --- 109 7. Capital decline --- 133 8. Feedback effects --- 157 9. Unbundling work ---- 181 10. Human choice ---- 207 Acknowledgments Notes Index